For many years Disprodal was the distributor of some Dominican Rums with relative success in sales. After obtaining the adequate consumer insight, it was time to develop a product tailored specifically for the Haitian consumer.
Rum Bakara was introduced 8 years ago in the Haitian market aiming to have the best distribution nationwide. During the first three years we focused on distribution and also implemented an aggressive tasting program so our customers could appreciate the quality of our products. Today we are pleased to announce that after such huge success with our product in Haiti we have decided to evolve and to cater to international rum lovers everywhere. With this in mind we ask you to be on the look out for Rum Bakara at a liquor store near you.
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